WhatsApp Ads: WhatsApp will finally switch to an ad-based format for general users – a decision that led to the falling out between the company’s owner, Facebook, and the company’s co-founders, Jan Koum and Brian Acton, resulting in their resignation from the company they started a decade ago.
According to WSJ, the popular chat app will start showing ads in its ‘Status’ feature from next year, much like another popular Facebook-owned property, Instagram, which shows ads in its ‘Stories’ section to generate revenues. According to the report, around 450 million people use WhatsApp Status, compared with about 400 million who use Instagram Stories.
The report further states that the ads in WhatsApp Status will be powered by Facebook’s advertising system, just like the ads that appear on Instagram Stories. According to WhatsApp’s COO, Matt Idema, the company is looking to implement the learnings from Instagram to make the whole experience better for everybody concerned on WhatsApp. “We’ve seen it working well on Instagram and so we’re learning a lot from that”, he said.